Well you’ve come to the right place!
T-shirts are a staple part of wardrobes across the globe. Furthermore, the global market for the custom T-shirt printing industry is expected to cross 10 billion USD by 2025.
Clever entrepreneurs, like yourself, have identified the popularity of this product and have started thinking about beginning their own T-shirt businesses. Starting an online T-shirt business is a popular choice for both beginner and veteran ecommerce entrepreneurs. As an ecommerce store, T-shirts are cheap to source, have universal appeal, and are relatively simple to customize.
If you’ve been thinking about starting your own online T-shirt business, it’s important that you’re aware that it’s a competitive field in ecommerce. If you want to succeed, you’ll need to make sure that your store stands out from the rest. To ensure this, it’s important that you source high-quality products, have your own T-shirt designs, and learn how to brand.
This may sound like a daunting process, especially if it’s your first time starting an ecommerce business, but don’t worry — we’re here to help you and on Design Posse you can create your store within minutes !
Starting Your Design Posse Online T-Shirt Business
If you’re looking to start your ecommerce journey and you’ve been looking into opening your own online T-shirt business, you may have noticed that it’s actually zero cost and simple to get your Design Posse store up and running.
Starting your own T-Shirt business with Design Posse is a simple process. You’ll also have continuous support from our Team, both when starting your store and during the process of running your store. It’s the ideal solution for ecommerce entrepreneurs.
Is an Online T-Shirt Business Profitable?
As we mentioned earlier, everyone owns at least one T-shirt regardless of age, gender, and so on, which is exactly why a T-shirt business can become profitable in a very short amount of time. What’s more is it can have low startup costs if you plan your business model correctly.
Some examples below, but if you can profit up to $19 on a sale of a Tshirt and you sell only 20,? You can add up right? 🙂 And it cost you ZERO to get started.
How to Start an Online T-Shirt Business
Here are a few steps that you can follow to start an online T-shirt business now:
1. Find a Niche for Your Online T-Shirt Business
As an ecommerce entrepreneur who is looking to start a successful online T-shirt business, it may be useful to find a niche for your store. If you create a T-shirt store that is truly unique, either in terms of brand image or the products that are available, your chances for success will be considerably higher. It could be Rock Music, Political satire, Dad Jokes, or Save the Planet motifs.
Take your time, and do your research if you decide to create a niche store. Look through other online stores that you like, and use them to brainstorm T-shirt ideas for your own business. Jot down anything that you think is impressive, and then take some time to think about how you can make your online T-shirt business even better. Ultimately, you can target any niche that interests you. If you think that there is an untapped market, take advantage of it. It’s easier to stand out when there’s little competition, and it’ll be much cheaper, too!
After Australian Prime Minister in 2019 took an untimely trip to Hawaii during a National crisis, a lone guy in Sydney sold $100,000 worth of shirts. In this case he did donate the profits to to the Bush fire Charity. But use your imagination. There are topical news stories all the time to take advantage of
2. Design Your Own T-Shirt
When you’re trying to launch a successful online T-shirt business, your design ideas are critical. If your T-shirts have great designs, you’re already ahead of the game. Your products will act as a strong foundation for your store’s success.
It’s much easier to market great products, so try to nail this part. Be creative. Don’t be afraid of thinking outside the box. Try out various T-shirt design ideas that relate to your brand, and see which ones fit best with your audience. Use the DesignPosse design tool and test your designs out with your firends
If you don’t feel confident in your own ability to design awesome products for your online T-shirt business, seek help from others. You can contact local designers for their services. You can also take advantage of online freelance platforms, like Upwork and Fiverr, that you can use to liaise with freelance designers. There are a variety of ways that you can source high-quality design work at an affordable price point.
3. Validate Your T-Shirt Designs
Once you’ve assembled a few solid design ideas for your online T-shirt business, you’ll need to seek validation from others. You may think that the designs that you’ve come up with are ready for printing, but others may point out some vital improvements that will help your products in the long run. It’s also important that the feedback you receive for your designs is unbiased. You can achieve this by posting your designs on some forums (make sure that you watermark your designs so nobody can steal them). You can also receive some professional feedback by getting in contact with some local consultants – they will provide you with professional, unbiased opinions.
Online discussion platforms, like Reddit, can prove to be a vital tool when you’re gauging the success of your T-shirt business’ designs. You can create T-shirt mockups and post your prospective designs onto the relevant sub-reddits, and you’ll receive honest feedback from people who are interested in your products. If you receive positive reactions from your post, you’ve already armed yourself with some potential customers who you can reach out to when you launch your products.
4. Source Your Products
When you’ve validated the designs for your online T-shirt business, you’ll need to take some time to consider which stock from Design Posse that you want to make available for your customers. i.e you could select Eco-Approved only if that is important. Or a medium quality garment for either a reduced sales price or higher margin. We only stock medium to high-quality T-shirts for your store’s inventory because it’ll make for a superior customer experience that will rival your competition.
5. Print Your Designs
You are almost read to ship !!!
Having high-quality prints on your products is essential for a successful online T-shirt business. If your customers find that your designs are cracking or fading after a few washes, this will leave them with a bad impression of your business.
Our Design Posse printers are Super High Quality. Combined with our excellent garment stock, your designs and your customers are going to look brilliant.
Remember, with Design Posse, there is no need to fork out a bunch of cash up front. Then perhaps get a table at a local market. We print for you only when someone buys and we usually dispatch most orders within 48 hours.
We automatically calculate the cheapest shipping rates for your client and add it when they checkout. We do this at cost.
6. Choose Your Business Model
You can run your Design Posse store from anywhere in the world. You set your Retail Price above our garment and printing costs. So if our cost for a basic white Tee with 1 x print on 1 x side is $16 and you set an RRP of $35, your profit is $19 per shirt. Sell 50 of your design that goes viral and your payday is around $950. And you had to outlay ZERO upfront. Sure your design has to be pretty cool, and you’ve got a good social media following to promote it for free, but if you do and you get a bunch of people sharing and it goes nits or gets Press/TV coverage, you might sell 500 or 2000 shirts.
Come on. Do the maths on that one baby!
7. Varying your Business Model on Design Posse
So that killer design that went viral still could sell a few or more each month and every month for 12 months or more. Steady income stream right there.
You could take advantage of the other seller tools like,
- Putting a time limit and countdown on your item
- Create a sale of 20% off and email your previous clients via your Design Posse Dashboard
- Create “share-ability”, but setting a minimum number of pre-orders before a design is printed. See the Selling Tools FAQ section in your Dashboard
- You can also create a variable discount. i.e if 5 people buy then its your standard price. 10 people buy its 10% off, 50 people then its 20% off etc.
Heaps more tips and tricks in the Seller Tools section
7. Set Up Your Online Presence
Finally, you need to quickly and easily setup your Design Posse store Front. Add your logo, a bit about yourself and change the colours and other things in our store. On average it might take someone 10 minutes to setup there store with their designs. And remember, this is all free ! no Wix or Godaddy fees. If you want to use you own domain name, email Support@DesignPosse.co and we’ll sho you how to re-direct it.
Taking the time to do market research will help you to understand your audience before you start selling. It will also ensure that you are present on the right platforms for your audience to find your products easily. It could be the case that your target market is active on Instagram and Snapchat, and they don’t spend time searching for T-shirts through Google Search. This means that influencer marketing and advertising are your best options for success, instead of spending a lot of time and resources on search engine optimization.
Once you have mapped where your competitors are and where your ideal customers like to hang out online, you can start to set up your Design Posse Store Front and profile.
You are now ready to start selling T-shirts online!
Or learn more about our Tools for Creatives and how Design Posse works HERE